SELECTED PROJECT
Audacity
Sustainable sportswear shaped by confidence and purpose
Audacity is a Hong Kong sustainable fashion brand co-founded by Nicholas Ooi. It develops performance apparel with sustainability and the local sports community in mind.
Further & Not Limited provides incubation guidance as the project develops its commercial direction and social purpose.
THE PROJECT
Performance with a Wider Purpose
Audacity develops sustainable sportswear designed for movement and everyday use. Its Reborn Series transforms recycled materials into flexible and breathable performance essentials.
Alongside product development, the brand works with Hong Kong's sports community to encourage confidence, participation and connection through sport.
PERFORMANCE
SUSTAINABILITY
COMMUNITY
PROJECT
Audacity
FOCUS
COMMUNITY
OUR ROLE
Sustainable Performance Apparel
Hong Kong sports community
Incubation
guidance
OUR ROLE
How Further & Not Supports the Project
Incubation Guidance
Supporting the project as it develops its positioning and commercial direction.
Market Testing
Creating opportunities to test products and services in real organisational settings.
Community Connections
Supporting collaboration with organisations and the local sports community.
Progress in Practice
Sustainable Performance Apparel
The Reborn Series uses recycled materials to create flexible and breathable performance essentials.
Real-world Application
Audacity has tested its apparel-related offers in organisational settings.
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Sports Community Engagement
The brand works with athletes and sports communities through activities and collaborations.
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