Nicholas Ooi
Founder & CEO,
Further & Not Limited
Phone:
(852) 4743 3514
Email:
LinkedIn:
My Biography
Nicholas Ooi (Nick) is a professional with extensive experience in Social Innovation, Design Thinking, and Entrepreneurship, with a robust portfolio spanning academic institutions, non-profit organisations, and private enterprise. As the founder and CEO of Further & Not Limited and co-founder of Audacity Limited, he applies his extensive experience to drive innovation and social good. Nicholas’s career has focused on cultivating an innovation culture and spirit within the community and higher education. He was an Innovation Lead for TriAngle at Hong Kong Baptist University (HKBU) and a Programme Manager for the Lingnan Entrepreneurship Initiative (LEI) at Lingnan University (LU). Collaborating with these teams, he successfully incubated more than 80 start-ups and social enterprises. The LEI initiative alone reached over 20,000 beneficiaries and organised more than 250 related events since 2017.
Nicholas is highly experienced in conducting Design Thinking workshops, having delivered with an accumulation of more than 1,500 training hours. His methodology is informed by advanced training, including the Teaching and Learning Studio at Stanford d.School and Participatory Design Training from MIT D-Lab. He also partnered with institutions in Taiwan to adapt and refine the Design Thinking approach for the Asia Pacific region.
He founded the Think-Act-Contribute (TAC) project to encourage collaboration between different age groups, notably leading a team that developed a dance to spread health awareness. This focus on social change extends to his work with the Hong Kong Police Force to choreograph and film the "HKPF Tuen Mun District Anti-Crime Dance", engaging over 68 elderly members. He has a deep commitment to community service, including over 11 years of service to the Tuen Mun Healthy City. His dedicated service to the community of Tuen Mun District was recognised by the Home Affairs Department of Hong Kong SAR in 2024. He has also served on the Tuen Mun District Council Tuen Mun North East Area Member Committee. Nicholas was a member of the IEEE Special Interest Group of Humanitarian Technology (SIGHT), where his responsibilities included strategic communications and global promotion of social innovation and humanitarian technology. Nicholas is a former Faculty Innovation Fellow for the University Innovation Fellows Programme at Stanford d.School.
In 2021, due to his outstanding community engagement, he received the prestigious Dr and Mrs James Tak Wu Award for Outstanding Service Award by Lingnan University.
Nicholas holds a Master of Science in Marketing Management from The Hong Kong Polytechnic University and a Bachelor of Science in Applied Mathematics with Computing and a major in Pure Mathematics from the University of Tunku Abdul Rahman, Malaysia. He is currently pursuing a Doctor of Business Administration from the University of Wales Trinity Saint David, UK, with a focus on developing a holistic framework for social enterprise in Hong Kong.
Community Engagement
Intergenerational Engagement Initiative
The WHO defines health as physical, psychological, and social well-being, not just the absence of disease. As Hong Kong's population ages, the government is improving healthcare. To foster intergenerational collaboration, Nick founded Think-Act-Contribute (TAC). His team uses a simple dance to spread health awareness, encouraging youth and the elderly to participate together and build partnerships. Later, he founded Further Wellness Ambassadors.
Conference Paper: Intergenerational Partnership Community Projects: A case study in Hong Kong
Anti-Crime Dance with Hong Kong Police Force (HKPC)
The Tuen Mun District Police launched the "Anti-Crime Dance" to fight rising virtual money laundering. A performance, choreographed by Nicholas and 30 seniors, featured over 68 elderly community members and Lingnan University staff. Filmed on campus, the event aimed to unite the community and police in a shared spirit of cooperation against crime.
Relevant Article: https://www.police.gov.hk/offbeat/995/sim/450.html
The Institute of Electrical and Electronics Engineers (IEEE) - Special Interest Group of Humanitarian Technology (SIGHT)
From March to December 2019, Nicholas was a member of the IEEE SIGHT committee. His responsibilities included strategic communications, such as managing newsletters and websites, and promoting SIGHT groups. He also advocated for the program to enhance volunteer participation and managed marketing to keep the brand vibrant.
Other Roles
Nick has currently serving the Tuen Mun Healthy City for a total of more than 11 years, and he was also a part of the Tuen Mun Outstanding Service Awards Organising Committee Working Group member, and provide his service until 2022. He was invited to be the speaker for TEDx Lingnan University with the topic of “How can small actions make a big impact on society?" to encourage the concept of Active Ageing and Intergeneration Collaboration in the community. As a community leader, Nick joined the Tuen Mun District Council, Tuen Mun North East Area Member Committee team, and Airport Authority Hong Kong Member of Community Liaison Groups at Tuen Mun District to support community development.
Awards
2024
Nick received an In recognition by the Home Affairs Department of Hong Kong SAR for his dedicated service to the community of Tuen Mun District by helping the elderly and youth.
2023
Nick has joined the Hong Kong Gay Games 2023 representing his home country, Malaysia to compete in the first Global Mahjong Tournament and Won a Silver Medal in the Traditional Mahjong Categories. (HK01 | RTHK)
2021
Nick received the Dr and Mrs James Tak Wu Awards for Outstanding Service Award at Lingnan University. The awards recognise and reward staff members and students who have consistently
demonstrated outstanding service to the University or community. (Website Link)
Articles
2024
2020
2020
Nicholas Ooi, Lisa Lam (2024) - Fostering Students' Behavioural Change at a Liberal Arts University in Hong Kong: The Role of Co-Working Space in Fostering the Campus Social Innovation and Entrepreneurship Eco-System, International Social Innovation Research Conference, University of Bern
Nicholas Ooi (2020) - Pioneering a Unique Hub for Innovation, Entrepreneurship and Design Thinking
Related Article: A Liberal Arts Approach to Promote Innovation and Entrepreneurship
